U.S. cosmetics and beauty exhibitors are thrilled to be back in Hong Kong for Cosmoprof Asia after a three-year hiatus. The show will run from November 15 – 17 at the Hong Kong Convention and Exhibition Centre in Wanchai. Cosmoprof Asia is the largest beauty trade show in Asia, with more than 2,400 exhibitors and 18 pavilions representing different countries and business groups showcasing export ready products.
At the opening ceremony, which hosted more than 60,000 attendees, U.S. Consul General for Hong Kong and Macau Gregory May noted, “Hong Kong is an important market for the cosmetics and toiletries industry, with total cosmetics and toiletries imports of US$ 417 million in 2022. I am pleased that U.S. companies are so active in this sector. Hong Kong is a dynamic city, hosting numerous regional and headquarters offices. Nearly 1,300 U.S. companies are based in Hong Kong, about 250 of which housing their Asia-Pacific headquarters.”
Among the U.S. brands at Cosmoprof Asia this year were five California small businesses advocating for sustainable, clean, and natural beauty products. These companies all exhibited with the State of California and included, Hyland’s Naturals, MD, Lira Clinical, Madame Lemy and 100% Pure. These small businesses were able to participate in Cosmoprof at a subsidized rate thanks to California’s STEP program, which aims to help small businesses export. The STEP program is overseen by the California Governor’s Office of Business and Economic Development (GO-Biz).
“GO-Biz is thrilled to partner with the U.S. Commercial Service to support five California small businesses exporters in the clean beauty sectors to exhibit at this trade show,” said Emily Desai, Deputy Director of the International Affairs and Trade team at GO-Biz. “It’s our mission to help small businesses successfully enter global markets and this collaboration is a great demonstration of that effort. More consumers are rightfully paying close attention to the ingredients they use in beauty products, so this trade show is also a great platform for our California companies — all of whom are strong proponents of the clean beauty movement — to bring more natural and sustainable products to Asia.”
The U.S. Commercial Service in Hong Kong partnered with the Cosmoprof show organizers, BolognaFiere Cosmoprof S.p.a. and Informa Markets, to recruit qualified buyers from 9 countries across the Asia-Pacific region. The U.S. Commercial Service at the U.S. Consulate General in Hong Kong and Macau promotes exports of U.S. goods and services into the market, providing a range of services and programs to help American companies and encourage Hong Kong and Macau business investment into the United States.
For further information about the event, please contact HKPressTeam@state.gov
